Vision, Mission and Values


To be the superior provider of the ideal financial service experience.


Our market will be all who share the ideals of integrity and excellence regardless of demographics or geography.

Our focus will be on gaining the complete trust and confidence of our members, including our employees, in everything we do.

We are committed to every owner achieving personal financial success as they define it by:
•    Listening
•    Providing complete and accurate information
•    Providing sound advice and personalized solutions
•    Providing access to financial and related services as members’ needs dictate, when members’ needs dictate, where members’ needs dictate.


Our commitment to our people and our communities defines our core co-operative values, entrenched in all we do:
•    Education
•    Excellence
•    Trust
•    Social Responsibility
•    Integrity
•    Empowerment
•    Innovation